3X Associate Director Digital Analytics
Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare. It's our purpose that drives us; that inspires us; that challenges us. And that's why we will never give up !
At Novartis, we are reimagining medicine to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you are given opportunities to explore the power of digital and data. And where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.
The Associate Director, Digital Analytics will be primarily responsible for US Pharma digital marketing measurement, experimentation, & optimization. This role will evaluate digital media, creative assets, CRM, and our websites to identify optimization opportunities. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness & efficiency of our digital marketing investments
This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely. Relocation assistance may be available
Your responsibilities include, but not limited to:
\*Lead regular digital marketing decision room sessions to identify specific optimization opportunities with quantifiable ROI
\*Work in close collaboration with therapeutic leaders in Commercial Acceleration, the digital marketing CoE, and the individual brand teams to improve the digital analytics maturity within US Pharma
\*Establish comprehensive measurement frameworks for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
\*Develop actionable KPI dashboards with clear alignment to business goals
\*Analyze and interpret digital analytics data to generate insights on brand performance and sales force effectiveness
\*Design A/B and other digital experimentation to quickly achieve key learning objectives
\*Design & conduct innovative digital health solution measurement considering all aspects of both short & long term value to both patients & HCPs
\*Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
\*Coach and develop team members on both digital analytics & data storytelling
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
What you'll bring to this role:
\*7+ years of experience in digital analytics
\*7+ years experience using data & analytics to support business decisions
\*Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc
\*Hands on experiences with web analytics including A/B testing (Google, Adobe, etc)
\*Solid understanding of database structures, data wrangling, cleansing, and manipulation
\*Project management experience and ability to manage multiple projects while consistently meeting timelines
\*Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
\*Must be curious with an openness to new thinking balanced with realistic business needs
\*Proven self-starter with high standards of excellence and an innovative mind
\*Demonstrated leadership skills and ability to coach and manage team members
\*Ability to handle for results under ambiguity
\*Good interpersonal, communication, and analytical skills
\*Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
\*Excels at interacting with a diverse group of people, all levels of management, including senior leadership
\*Excellent PowerPoint and Excel skills
\*This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely. Relocation assistance may be available
769 million lives were touched by Novartis medicines in 2020, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
Join our Novartis Network:
If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
East Hanover, NJ
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.