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63134138 Manager OmniChannel Shopper Activation - Whippany, NJ

Job Information

ID :
# of Positions :
Minimum Education Level :
Bachelor's Degree
Experience Required :
5+ years
Duration :
Full Time Regular
Shift :
Hours per week:

Job Description



In Bayer's Consumer Health division, our vision is to make self-care for a better life a reality for billions of people around the world through everyday healthcare, primarily in the areas of allergy, analgesics (pain relief), cardiovascular risk prevention, cold and flu, gastrointestinal, and dietary supplements. Through our broad geographic footprint and portfolio of leading and trusted brands, people can get well, be well and stay well by taking charge of their everyday health, and the health of those they love. We touch billions of lives, helping provide them with safe, convenient and effective daily health solutions to treat minor illness and improve their lives.


The primary responsibilities of this role, Manager OmniChannel Shopper Activation, are to:

Create best in class shopper strategies and plans to maximize trial, conversion and retail support in an omni channel environment - 50% of scope;
Work with brand, sales strategy and customer marketing to build wining consumer promotion strategy to convert consumers, this includes traditional coupon vehicles (FSI, dFSI) as well as digital omni vehicles (Fetch, iBotta, etc) - 20% of scope;
Build portfolio events, division-wide capabilities (e.g. ecommerce sampling) and shared capabilities (e.g. Digital rewards) - 20% of scope;
Perform additional brand responsibilities -10% of scope;
Lead development of National Consumer omni channel Shopper and Promotion marketing strategy and tactical plan by brand consistent with overall Pod objectives and strategies;
Gain alignment on National vision, strategy and tactical plan and associated budgets with Brand and Commercial Strategy team;
Identify opportunities to drive scale and efficiencies with agency/vendor with Shopper/CP procurement lead and other Shopper Marketers;
Lead National Innovation trial plan including sampling strategy and execution;
Own the creation and updating of Shopper Marketing toolkits;
Conduct post program analysis, lessons learned and shares out;
Establish best practices based on analysis and industry standards and trends;
Support innovation and new thinking through research and new vendor partnerships that deliver solutions to driving conversion;
Support the development and implementation of the brand plans and budget and long-term financial plans to achieve the category's volume and ebit.


Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

Bachelor's degree and at least five years of relevant experience in CPG;
Advocate and implement activities that are shopper and customer focused;
See possibilities and translates into breakthrough strategies;
Manage complex and sometime conflicting information to effectively solve problems;
Excellent financial skills to objectively assess programs;
Ability to streamline operational processes and drive efficiency through the use of technology;
Superior analytical ability, assessing different models and related outputs;
Excellent communication skills as well as ability to influence cross functional and leaders in org.

Preferred Qualifications:

M.B.A desired;
Experience with business forecasting.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Company Information

Name :
Bayer US LLC
Description :
Passionate People Can Create Change
Our business success is largely attributable to the knowledge, skills and commitment of our employees. It is their ability to innovate and their willingness to embrace continuous development that drives our position as a world-class innovation company.

Sustained success is only possible if we create working conditions that allow all employees to utilize their talents optimally. This is why we value diverse perspectives and provide our employees with the ongoing training they need to remain at the top of their respective fields.
Type :
Direct Employer
Address :
100 Bayer Boulevard
Hanover, NJ 07981

Application Information

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