In Bayer's Consumer Health division, our vision is to make self-care for a better life a reality for billions of people around the world through everyday healthcare, primarily in the areas of allergy, analgesics (pain relief), cardiovascular risk prevention, cold and flu, gastrointestinal, and dietary supplements. Through our broad geographic footprint and portfolio of leading and trusted brands, people can get well, be well and stay well by taking charge of their everyday health, and the health of those they love. We touch billions of lives, helping provide them with safe, convenient and effective daily health solutions to treat minor illness and improve their lives.
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Manager OmniChannel Shopper Activation, are to:
Create best in class shopper strategies and plans to maximize trial, conversion and retail support in an omni channel environment - 50% of scope;
Work with brand, sales strategy and customer marketing to build wining consumer promotion strategy to convert consumers, this includes traditional coupon vehicles (FSI, dFSI) as well as digital omni vehicles (Fetch, iBotta, etc) - 20% of scope;
Build portfolio events, division-wide capabilities (e.g. ecommerce sampling) and shared capabilities (e.g. Digital rewards) - 20% of scope;
Perform additional brand responsibilities -10% of scope;
Lead development of National Consumer omni channel Shopper and Promotion marketing strategy and tactical plan by brand consistent with overall Pod objectives and strategies;
Gain alignment on National vision, strategy and tactical plan and associated budgets with Brand and Commercial Strategy team;
Identify opportunities to drive scale and efficiencies with agency/vendor with Shopper/CP procurement lead and other Shopper Marketers;
Lead National Innovation trial plan including sampling strategy and execution;
Own the creation and updating of Shopper Marketing toolkits;
Conduct post program analysis, lessons learned and shares out;
Establish best practices based on analysis and industry standards and trends;
Support innovation and new thinking through research and new vendor partnerships that deliver solutions to driving conversion;
Support the development and implementation of the brand plans and budget and long-term financial plans to achieve the category's volume and ebit.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Bachelor's degree and at least five years of relevant experience in CPG;
Advocate and implement activities that are shopper and customer focused;
See possibilities and translates into breakthrough strategies;
Manage complex and sometime conflicting information to effectively solve problems;
Excellent financial skills to objectively assess programs;
Ability to streamline operational processes and drive efficiency through the use of technology;
Superior analytical ability, assessing different models and related outputs;
Excellent communication skills as well as ability to influence cross functional and leaders in org.
Experience with business forecasting.
Bayer is an Equal Opportunity Employer/Disabled/Veterans