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61038865 Digital Customer Demand and Journey Specialist - Florham Park, NJ

Job Information

ID :
# of Positions :
Minimum Education Level :
Bachelor's Degree
Experience Required :
5+ years
Duration :
Full Time Regular
Shift :
Hours per week:

Job Description


Digital Customer Demand and Journey Specialist


Jersey City, NJ


Trade and Marketing

Last application date: 28/1/2022

Are you an innovative marketer and exemplary writer who understands complex and dynamic software? Are you looking to be part of a digitally innovative company that will transform a $13 trillion industry?

Maersk, a global leader in container logistics, in a partnership with IBM, launched the TradeLens platform in 2018, an open and neutral industry solution underpinned by blockchain technology that promotes faster, more efficient and secure global trade.

TradeLens connects customer supply chain networks by directly integrating truckers, rail providers, ports and terminals, ocean carriers, customs, government authorities and others. TradeLens customers have a single line of sight across all supply chain activities meaning more reliability in getting goods to market, more agility in responding to changes in customer demand, and more collaboration in cross-organizational workflow automation.

This is your opportunity to join a dynamic team integral in connecting the global ecosystem and changing the way the world ships.

Today, winning brands are successful in part not just to the quality and value of the products and services they sell, but also to the journeys they create for their customers. As a Digital Customer Demand and Journey Specialist, you will be responsible expanding the TradeLens customer experience from discover through purchase, have oversight and management of digital content and contribute to outbound marketing activities for new customer acquisition and existing customer retention.
We offer

Maersk is leading the digital transformation of the transport and logistics industry and offers exciting career opportunities with an international reach. Working with a team of talented professionals you will get a chance to experience different cultures in a stimulating work environment that supports fairness, mutual respect, responsibility and care for our customers. Together, we are:

High Energy - We are a fast-moving start-up paced team where speed is critical. You will find an environment where enthusiasm, creativity and ability to execute on industry-changing ideas are our way of working.

Transformational - Our supply chain platform is poised to lead the digital transformation of global trade. As the TradeLens platform continues to expand and improve over time, insights will combine the power of AI, IoT and Big Data with the richness of our platform to spur industry-wide innovation.

Bringing People Together - We have engagement with shippers, shipping lines, freight forwarders, port and terminal operators and customs authorities meaning you learn from multiple sources and different perspectives. Designed from the ground up as an industry platform open to all players, we bring together all parties in the supply chain to drive true information sharing, increase collaboration and foster trust.

Together - we can move the industry forward.

Key responsibilities

\* Drive the expansion of the holistic digital customer journey through the standard SaaS stages of discover, learn, try, buy, adopt, and use.
\* Drive this strategy across multiple channels. With a primary focus on digital channels, you will also be responsible for supporting sales enablement and internal stakeholder structures across sales channels in multiple organizations
\* Coordinate with all internal stakeholders such as product design or development, sales, other marketing teams, account management, to keep improving the customer's experience.
\* Define what types of functionality, look, and feel, and messaging will propel customers to the next step in their digital and/or physical engagement journey.
\* Improve the conversion rates during the customer journey, from leads generated to newsletter subscribers or orders placed.
\* Improve velocity of customers through the sales journey
\* Foster loyalty among existing customers, as measured by NPS and relevant churn rates, increasing the average customer lifetime value
\* Have oversight and management of digital content for customers. This includes maintenance of online knowledge hubs, websites, blogs, internal communications.
\* Liaise with internal and external communications teams.
\* Contribute to outbound marketing activities for new customer acquisition.
\* Capture, document, and communicate applicable learnings from customer insights gathered from multiple sources and share with the wider internal teams.
\* Master the four capabilities we will need to compete in the future: marketing automation, personalization, creation of contextual and meaningful interactions, and overall journey innovation
\* Gather and analyze customer data from digital and wider organizational interactions with customers, focusing on the experience design along with product and onboarding.

We are looking for

\* Min. Bachelor's Degree ideally in Marketing, Public Relations or Communications
\* 5+ years experience working in the supply chain and/or industry-related software/technology companies
\* You have the combined skills of a product manager, channel manager, and marketeer.
\* A creative self-starter who has high energy and thrives in an emerging product space .
\* You enjoy working together with people from different disciplines, from a diversity of backgrounds. This broadens your perspective on the world and gives you new insights.
\* It is helpful to have a strong understanding of the container business including relevant IT systems
\* A strategic thinker with the ability to take complex ideas and present them to different audiences and personas
\* Tech-Savvy and able to present and describe technical functionalities to that less-versed in technology
\* Possesses good stakeholder management skills across multiple organizations
\* Exemplary written communication skills
\* Highly collaborative, yet able to function well independently
\* Comfortable with open assignments and/or changing goals and roles
\* Works well under pressure in a highly dynamic environment

Last application date: 28/1/2022

Maersk is an integrated transport and logistics company with multiple brands including the leading ocean transportation carrier in the world. As a Fortune Global 500 company, we offer international growth opportunities across our global portfolio including roles with Maersk TradeLens, our division dedicated to leading the digital transformation of the transport and logistics industry. With about 89,000 employees in over 130 countries, Maersk provides the expertise essential to world trade which enables local economies to unlock their potential and build an even stronger global community. As one of the cornerstones of our values, we strive to deliver the right environment for the right people while fostering a culture of fairness, mutual respect, responsibility and care for both our business and our customers. You must be authorized to work for any employer in the country you apply as Visa sponsorship is not provided.

Additional info

Ref.: TL-295609

For further information, please contact: Scott Reiss (

Internal contact: Scott Reiss (

JobLevel: 4

Carreer Stream:



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

Company Information

Name :
Description :
Maersk Line, the global containerized division of the Maersk Group, is dedicated to delivering the highest level of customer-focused and reliable ocean transportation services. Our vision, built from a strong heritage of uprightness, constant care, and innovation, has guided our business operations since the first Maersk Line vessel sailed in 1904. By remaining committed to that vision we have expanded our business to become the world’s largest ocean carrier. And we are consistently recognized as the most reliable container shipping company.
Type :
Direct Employer
Address :
180 Park Avenue
Florham Park, NJ 07932

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